The media buyer’s mission is to take knowledge of both the product/service nature and the market’s information, in order to orient his buying research towards the most appropriate supports. He intervenes once the media plan defined, and participates to its implementation by negotiating the prices for the best

places, or the best diffusion time of the advertising messages.

Thus, the media-buying is enrolled in the continuation of Presses&Médias’s mission, witch consist in buying advertising spaces, and accomplishing a choice in terms of spaces among those witch are proposed (and available), while searching for the best connection quality/ price of advertising supports, and taking into account the periods covered by the campaign, the calendar, and the estimated budget.