Presses&Médias charged of the elaboration of media plans of the majority of its clients. The agency anticipates and organise the passage of campaigns in the different media and supports with a faultless professionalism.

The agency takes into account the economic restrains, calculates the cost price of the advertising campaign, and estimates its efficiency. The main working tools are statistics, market studies, and audience measures.

The media-planning function in Presses & Médias allows determining the best media strategies, the targeted public taken into account, with a view to reach the optimal

performance of the campaign. The agency proceeds by a deepened analysis of both the different media and supports (Press, Radio, Bill-posting, Television), and the information concerning the product/service to be launched on the market (the competitors’ campaigns, the profile of the public to witch the product/service is intended, and the audience levels for each support).

Presses&Médias works in collaboration with its advertisers’ commercials to fix the campaign objectives, the budget, and the followed commercial strategy.

The charged of media studies in Presses&Médias then elaborates the media plan, document of synthesis that includes:
- A report of the product/service characteristics (nature, real and potential market), and a presentation of the competitive position compared with the competitors’ media strategies.
- The followed media strategy: chosen media and supports, frequency of the messages, calendar of their appearance, and the reserved advertising spaces.